Jame Authur - "say you won't let go"

James Arthur makes a strong return to the charts with his authentic, heartfelt new track "say you won't let go". Since its release the song has rapidly climbed the charts before peaking at number one on ITunes. The song is an emotional, yet refreshing acoustic piece that really speaks a beautiful message of hope and love. The song was done justice by the visually stunning music video that was released on Youtube on the 9th of September 2016. The music video portrays a beautiful linear narrative story of love, life and death. The music video was shot in black and white which definitely contributed to the emotional mood of the video. I really loved how the music video was cleverly shot mainly using close up shots. This captured intimate, meaningful moments and powerful facial expressions, helping to resonate the powerful emotion behind the lyrics of the song. Overall the music video and song successfully tells a love story that can resonate with everyone, its definitely something worth checking out.