Opera "My first time"

This is an Advert campaign created to engage people aged 20-30 to experience opera for the first time. I found it really clever how to attract the relevant audience attention they used sex innuendos. Using sex related innuendos is definitely a shock tactic that grabs the audiences attention making them look twice at the poster and read further to find out its actually about opera. I love how smooth the posters look it really reflects the elegance of opera. Overall I think the posters are successful in creating an interest and awareness about opera through the clever use of shock tactics and through the use of these shock tactics its successfully grabs the attention of its intended audience.