Sunday 4 December 2016

CS Light Bulbs - Packaging

The new packaging for these light bulbs are full of bright ideas, borrowed from the natural world. The design and art direction was by Angelina Pischikova and the detailed illustrations were designed by Anna Orlovskaya, the clever designs use the light bulb shapes to really capture the shapes of different insects. The inspiration behind all these designs were the idea of a firefly, I love these designs as I thinks it's really invented to use the product as part of the packaging design. Decorated with detailed drawings of insects, these boxes use clever openings to show off the lightbulbs. The bulbs themselves are paired with certain bugs depending on their shape and size. Long, thin bulbs are stored in dragonfly boxes, while the coiled stripes of an energy saving bulb become the abdomen of a bumble bee. You can explore the full range of bulbs and boxes in the gallery of photographs by Yury Rumovski. 

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