Smirnoff Caipiroska peelable bottle - Packaging

J Walter Thompson created this effective peel away package design for Smirnoff Vodka. With the release of the apple flavoured vodka, the brand wanted a new inventive packaging design that interacts the customers in a creative way. I think the idea of peeling an apple is a genius way of interacting the customers with the package design and it successfully shows the flavour of the vodka. This design would be a brilliant gift idea, you would need to have amazing wrapping skills you can just simply give them the bottle and they can peel away at the packaging themselves. So if you need a Christmas gift idea and they like vodka then this could be the perfect gift.