For the release of the new Moto X phone by Motorola, the company have taken the 'customization' concept to a new level in creating the very first interactive print advertisement. The print ad actually allows the readers to start customizing the phone to give them a buying experience. Select copies (only 150,000 distributed in Chicago and New York) of the January edition of WIRED magazine will feature a print ad that allows you to begin designing your own Moto X phone by simply pressing on colored buttons to change the color of the back of the smartphone's case. I love this idea of reinventing print advertisement and bringing forward into the new technological age. It can be said that print advertisement has taken a back seat in the technological age but Motorola have found away of making print interactive bringing it back to life. The same could be said for Motorola as for the pass couple of years the company has taken a back seat to the likes of Apple and Samsung but with reinvention and progression this could be what Motorola need to take a step back into the limelight. Overall creating the first interactive print advertisement is a smart, amazing creation that will definitely help in the sales of the new Moto X mobile phone.
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